![]() Based on research, Facebook Lead Ads reduce the cost per quality lead significantly. Using Facebook Lead Ads can help save money on your advertising budget. By selecting your audience carefully and optimizing the configurations on Facebook Lead Ads, you can run campaigns that reach users who are likely to convert to customers in the long run. It offers precise targeting.įacebook Lead Ads allow granular targeting by taking speculation out of the equation. It also reduces costs since there is no need to create unique landing pages for each of your ads. This eliminates the need to redirect users to your landing page and helps to increase your conversions. The lead ads’ interactive form can be filled out right on the platform. These ads also come with a pre-built version, best optimized for mobile interface but also compatible with desktop displays. You can use ready templates such as the Adobe Facebook ad templates to design your ads. Facebook Lead Ads are optimized for mobile users, allowing you to reach out to more people who are likely to interact with your brand. Source: It is optimized for mobile.Īccording to studies, 98.5% of Facebook users access the platform through mobile phones or tablets. With 2.96 billion monthly active users worldwide, Facebook is one of the largest social media networks and has much to offer to marketers. Why use Facebook Lead Ads for your campaigns It reaches a massive and high-converting audience By clicking on the submit button, they are taken to (D), where the thank you page is displayed. Once the form is submitted, it takes them to image (C) to agree to the terms and conditions. Here’s an example of Facebook Lead Ads from a real estate agent company, B. In most cases, the user needs to confirm the data and submit it with only a few clicks. This lengthy process often resulted in an unsuccessful conversion because users were unwilling to move from the social media marketing companies‘ platform they trusted to an unknown external environment.įacebook Lead Ads was designed to address these issues when a user clicks on the ad, a pop-up window appears inside the platform, which is already pre-populated with the user’s data. Then, users had to interact with an additional call to action to provide their personal details. This feature lets you collect leads at a lower price, gathering information from prospects through mobile and desktop ads.īefore this tool came along, the conversion of leads involved various steps, ultimately directing the user from the social media environment to an external landing page. Try free How does Facebook Lead Ads work?įacebook Lead Ads helps advertisers capitalize on their massive audience for better campaign conversion rates. Additionally, we’ll discuss a few tools and integrations that help you make the most out of your marketing efforts through automated data management. ![]() In this article, we’ll talk about advertising on Facebook using Lead Ads and how to run high-performing lead generation campaigns on the world’s most popular social network.
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